my smartconsulting rocks

Christoph Gretzmacher



"Perfection is not achieved when there is nothing to add, but when you can´t leave anything."
- Antoine de Saint-Exupéry

ABOUT SMARTCONSULTING has expertise in consulting, transformation processes, future oriented communication services and accompanying companies on their market entry on the african continent. We work with national and regional governments, city municipalities, quasi-government agencies such as development funds and trade associations as well as government-& /or private owned companies to realize their economic and social goals. represents a consortium of Austrian companies, know-how and technologies.

We have a strong track record in:

  • waste 2 energy technology
  • waste sorting systems, recycling
  • biogas
  • waste water treatment, microfiltering
  • potable water & industrial water treatment, fix and mobile solutions, water-desalination
  • hotel asset management - consulting, planning, …
  • communication services - public relations, in order to change the image of a country, increase tourism and attract investors.



Experienced senior executive, both at a strategic and operational level, with strong track record in:

+ Starting up new projects and ventures, building partnerships and alliances, bringing around change, solving problems, winning deals, communicating.

+ Thinking things up, getting things done.

Substantial experience and exposure:

+ PR & Marketing - Government & Management Consulting, Investor Relations & Reputation Management, PR-Reforms, Good Governance, International Affairs, Cross-cultural Teams, Export Marketing, Development Policies.

+ Since 2016 shareholder of the senegalese company „Smart Solution Plus Senegal sarl“ such as the nigerian company „TheUnit -Trade & Brand Development LTD“. Both companies are your relaible partner for your Africain market entry. We are your flexible partner who optimally presents your company/brand on the continent.



Africa as an old continent with a young population, rich in resources and with great growth potential - a future market for investors and exporters. Last year, the economies of the 54 African countries grew by an average of 4 percent, against a growth rate of 3 percent worldwide. This positive trend continues in the near future. By 2021, according to the IMF, the global economy will grow annually by 4.2 percent. The reasons for this are among other things a strongly growing young population, increasing consumption, increasing productivity and stability.

African states are currently investing huge amounts in infrastructure projects, ports, railways and power stations. The revenues from the sale of raw materials and the rise in commodity prices have filled the pockets of several African countries.

Africa has become self-confident, Africa is the continent of opportunities. The associated economic upswing of 6 percent or more in some countries is already boosting the purchasing power there. 16 sub-Saharan Africain countries have seen an average growth of more than 5% for 10 years. Values, of which the rest of the world does not even dare to dream.

Interest in high-quality European goods is growing. An above-average young population, an increasing life expectancy and declining stereotypes also create a potent labor and consumer market. Economically, the African countries are a laboratory of the future. The big difference to former times: Africa has found the connection to the world economy.

Anyone who does not set foot in the emerging markets today in Africa will probably be among the losers of globalization tomorrow.

If you are interested in a market entry in Africa and would like to join our network, please send an e-mail to:

If you have any questions about expansion plans of your company to Africa, we are your competent partner.



    Taborstrasse 87/9
    1020 Vienna / Vienne
    Austria / Autriche

    my [at] smartconsulting [dot] rocks

    Austria / Autriche: +43 660 1016615

    Senegal: +221 7 68435127

    Cameroun: +237 6 90318666